Creating a website that is interactive and current is key to your credibility. Visiting your website should be an engaging experience for site visitors. There is tremendous potential in interactive modules to your website so be sure to take advantage of them to create a dynamic website that sells your services easily.

Your portfolio is one important part of your website. But it is only one part. There are many more essential components to position you for success.

Determine your web host

Identifying a reputable, high-quality web host will make your online business more professional Your web host should provide some basic functionality and support, including:

• 99% “up time” or better

• At least 10 GB of bandwidth transfer, which is important for moving your data from the web host services to the browsers of your visitors

• 24/7 technical support to ensure you get timely, accurate, high-quality support when needed

• SSL (secure server) capabilities, which is needed if you plan to accept credit card information from your clients

• Control panels that enable you to make your own changes and updates to your account – this includes the ability for you to create email accounts, change passwords, and make basic administrative changes. You don't want to lose time waiting for the host to make these changes for you – you need to maintain control

Design and layout

The design and layout of your website says a lot about your skills and abilities. It is what invites people into your business. Your website should include creative use of line, space, color, and all other design elements. It should be easy to navigate and it should flow smoothly and effortlessly.

Naming for success

Your website should include a creative and relevant name and domain. The name of your site reflects your personality and the personality of your business. Use a name that attracts attention and that can be easily remembered by your site visitors and clients.

Logos with energy

You're in the business of graphic design, so visitors to your site will expect to see a creative logo that clearly indicates the type of work you produce. Think carefully about your logo since it is a reflection of your design work and YOU personally. It is one of the most important visual aids you will have in the window to your online business.

Remember that we talked about brand imaging earlier. Now is the time to incorporate that branding into your logo and website design. This is a reflection of who you are and what services you have to offer. Your logo and brand imaging speak volumes to your target audience.

Make your image and logo energetic - and make them count!

Authority status

Many people today are looking for “authority websites” or websites that have the highest value and credibility in the niche market. Build your website with this in mind and capitalize on all design aspects to create the best possible website.

You'll build your credibility as you expand your business and enhance your website.

An authority website is one that includes your own business content, but it also includes valuable content from other sources and websites, along with links and backlinks to and from other credible and relevant sites. Maybe you can link to freelance content developers, photographers, or other resources. Just be sure you include relevant links that add value.

Don't be afraid to provide links to other sites – this is what establishes you as an authority. The more you know about other relevant websites, newsgroups, forums, and industry information, the greater your chances of being recognized as an authority.

Drive traffic from your blog to your website

Maintaining an active blog is a good way to drive traffic to your website. You can promote your business on your blog and let visitors know that you are a serious designer and knowledgeable of the industry.

Through your blog, you can drive traffic to your website and in turn, this will enhance your search rankings. Getting to know other designers and creative artists through your blog discussions and comments will support your promotional strategies.

Use your blog to exert your expertise as an authority in your field and share insights, tips, and valuable information with your site visitors. They'll be more likely to visit your website when your blog is engaging and informative. Value-added services are sought after so include valuable content on your blog.

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