Graphic designers rely heavily on their software and hardware to produce high quality designs and products. Having the right equipment when you launch your business is crucial to your ability to respond to customer requests.

We have listed the basic equipment needs for your business below. There may be other equipment you like to use, but these are considered essentials to the graphic designer.

Mac or PC

An Apple Macintosh Computer (Mac) or Personal Computer (PC) is required for your business. Most hard-core graphic designers will only use the Mac since its original intent and design was geared toward the graphic designer. Apple's Mac has historically been the designer's choice, but other PCs have advanced over the years and are also able to perform equally as well.

However, most graphic artists still believe the Mac is the best computer by far. According to them (and Apple), the Mac is more secure than a PC, it is easier to use, and the hardware tends to be better than other PCs.

And Macs don't encounter the virus issues that plague other PCs. In addition, Consumer Reports indicates that the service and tech support for the Mac is outstanding and exceeds the service levels of other tech support.

The important consideration in making your decision is to ensure that your computer can handle the graphics, color, and type you'll need for your work. It should also be compatible with the designer software you choose and especially for critical software such as Photoshop (discussed in more detail below).

However, this is a personal decision – regardless of which way you go, don't let money be your deciding factor. You need to invest in equipment that will get the job done the most efficient and effective way possible – and get it done with high quality, flexibility, and creativity. You must be comfortable using the equipment you choose since it is most likely the largest investment you'll make in your business.

The choice is yours.

Fonts

A word about typography files or fonts. Even though we are focused on hardware in this section, it is a good place to discuss the importance of various typography files or fonts for your computer. You may want to purchase them when you purchase your hardware.

Whether you select a Mac or another type of PC, you'll want to load the necessary fonts for optimal graphic design work. Some are included with your computer purchase and more can be purchased online or where you purchase your computer. Keep this in mind with your computer purchase.

Printers

A high quality, durable printer is essential. Once you decide on a Mac or PC, your choice of printers will follow. Be sure to choose a printer that produces both draft quality and high quality color printing capabilities. As a designer, you'll often need to print larger sized documents so be sure your printer can accommodate printing at least an 11 X 17 document - if your financial situation allows.

Don't skimp on quality with your printer. It is a valuable tool that you'll use over and over again. Although your online business only requires that you email or electronically submit files to your clients and professional print vendors, you'll still want to see the sample products on your own printer. And some designers may include printing for small to medium jobs where they use their own printers for the work.

Consider the services you'll provide before purchasing a printer. And then be sure to secure a printer that offers the quality and durability you require for your work. Don't forget to consider speed of printing in your decision.

We discuss developing relationships with professional print vendors in a later section of this Guide when we focus on managing your business.

Scanner

A scanner is an important tool for graphic designers. Whether you're scanning documents for clients or scanning images or other items, a good quality scanner is essential. Typically, you'll purchase a printer that includes a scanner. Be sure to consider this in your decision about printers or purchase an external scanner that is compatible with your printer.

Fax machine

Another important piece of equipment is a fax machine. Believe it or not, with today's Internet technology, there are still many reasons that clients prefer to use fax machines. Having a fax machine is a good idea and it shows that you are serious about your business. Most high quality printers also include fax features and you should consider a printer/scanner/fax machine when purchasing hardware.

In addition to larger hardware items, there are a few smaller essentials you'll want to obtain. We've included a list of those recommended items here, along with other items in addition to hardware.

Graphic designer essentials:

a. Pantone Matching System (PMS) swatch books

b. Various types, sizes, and textures of paper

c. Sturdy paper cutter will be helpful in creating mock-ups of your designs

d. X-Acto knives

e. Markers and pens to inspire imagination when ‘doodling'

f. Design books, magazines, and other inspirational tools

g. Art books – especially if you're creating your own illustrations

h. Extra printer cartridges – running out of ink or toner causes lost time

i. Typography files (various types of fonts)

There are other hardware items and tools that can assist you in your graphic design business. However, we have listed the essential items above. If there are other items that inspire, motivate, and encourage you in your work – be sure to have them handy too.

A graphic designer absorbs inspiration and vitality from a variety of sources. Be sure to feed your own personal desires and acquire the tools that motivate and excite you!

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