Now that you have the background about the graphic design market, you should determine where you want to be in the business.

If you believe you have the skills and abilities to be a graphic designer for small or large projects, websites, brochures, mailers, postcards, invitations, announcements, holiday cards, greeting cards, logos, business collateral, and everything in-between, then you will have a busy future. It is a stimulating career that promises financial security and personal fulfillment for you.

However, you need to be honest with yourself and assess your capabilities, skills, and abilities, and determine your vision for your business. If you'd prefer to narrow your services to a smaller graphic design niche or specialty boutique, then now is the time. You could decide to focus on any one, or any combination, of many components of graphic design.

Consider these specialties or sub-specialties

1. Identity collateral: Logos, letterhead, brochures, and other business collateral.

2. Directories and related products: Menus, catalogs, products lists.

3. Collateral: Brochures, fliers, mailers, folders.

4. Boutique services: greeting cards, party invitations, holiday cards, announcements.

5. Wedding invitations and all collateral; baby announcements and all collateral.

6. Website design and layout.

7. Copywriting/content development combined with graphic design – creating a more comprehensive product offering.

8. Periodical covers or layouts: Magazines, ezines, newspapers, catalogs, and inserts.

9. Book designs: eBook covers, book covers, layouts.

10. Executive collateral: Annual reports, proposals, business forms

11. Advertising: Signage, posters, promotionals, billboards, advertisements.

12. Personal materials: Resumes and supporting materials.

There is no right or wrong answer to the services you offer. But it is a decision you must make early in the process.

This is a personal decision about the scope of the design services you want to offer. You can always reduce or expand the services you offer based on customer demand and market need. The above listing is just a sample of the types of communications requiring graphic design services. There are endless possibilities and combinations for this valuable service.

Once you make this decision, it will be incorporated into all of the subsequent steps related to marketing your services, establishing your website, and other steps in launching your business. Of course, there is flexibility in this decision and you may change your offering and scope of services as you proceed.

But for now, it is recommended that you start with a scope that affords you a comfort level to succeed.

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